RESUMO
We report a large, hospital-wide outbreak of pseudobacteremia by Paenibacillus spp. In total, 139 patients presented at least 1 positive blood culture during a 13-month period. Microbiological experiments indicated that contaminated nonsterile gloves were associated with the pseudobacteremia episodes. The outbreak was resolved by discontinuing the use of the involved brand.
Assuntos
Infecção Hospitalar , Luvas Cirúrgicas , Infecções por Bactérias Gram-Positivas , Paenibacillus , Humanos , Surtos de Doenças , Luvas Cirúrgicas/microbiologia , Hospitais , Infecções por Bactérias Gram-Positivas/diagnóstico , Infecções por Bactérias Gram-Positivas/epidemiologia , Masculino , Feminino , Pessoa de Meia-Idade , Idoso , Infecção Hospitalar/epidemiologia , Infecção Hospitalar/microbiologiaRESUMO
This research explores the value proposition of Brazilian non-profits (NPOs) to society, how donors and NPOs perceive value co-creation, and the elements required for value co-creation to occur in a donation context. This study includes case studies with managers and donors from three distinct non-profit organizations in the same sector. We conducted semi-structured interviews, report analysis, and direct observations. The interviews were recorded and typed up for content analysis using the MAXQDA software. The triangulation approach and multilevel data collection contributed to the research's reliability and validity. NPOs propose value through marketing strategies, primarily by humanizing "sales techniques". Donors perceive value co-creation as a beneficial collaborative result. Value co-creation is a way for non-profit organizations to achieve their missions of assisting patients or families in need. Although there is strong evidence of dialogue and transparency elements in the donor-NPO relationship, other factors, such as the individual's background or empathy, stood out more in this context. Academically, this study contributes to the literature by elucidating the phenomena under multiple actor interaction regimes. Furthermore, most studies on value co-creation focus on customer participation and interaction in private organizational processes (i.e., innovation or feedback), leaving gaps for determining and exploring alternative forms of value co-creation. This gap was filled in this study.
RESUMO
This paper examines the phenomenon of strategic donation (including fundraising and intention to donate) through the lens of value co-creation before and after the outbreak of the COVID-19 in non-profit organizations (NPOs). The methodology was based on interviews and statistical analyses of online data. The qualitative results demonstrated that within NPOs, neither the marketing strategy nor the fundraising has been greatly affected by the COVID-19 pandemic. NPOs employ a variety of strategies, including value co-creation activities (events), which is a key element in influencing engagement and donation. The quantitative findings showed that "dialogue" is the most frequent of the value co-creation elements (dialogue, access, risk sharing, and transparency-DART) in the media (posts) under consideration. In general, linear regression indicated that, after the beginning of the pandemic, these DART elements may predict online interaction and intention to donate. Shares and comments had a weak R2 before the pandemic outbreak and a strong R2 after it; that may be explained by the fact that people spent more time online after the outbreak.